SURVEY AND RESEARCH METHODS
ON BEHALF OF THE CITY OF AUBURN

ELEMENTS

Introduction, Literature Review, Methodology, Results, Discussion, Limitations, Conclusion, Citations

DESCRIPTION

As part of a Survey and Research Methods course, I worked with three classmates to create and distribute a survey for the City of Auburn to assess the effectiveness and reach of the local government's social media efforts. Our group researched the implementation of social media usage in similar small governments and analyzed the types of messages that citizens in Auburn are most receptive to.

We met periodically over the course of a semester with David Dorton, the public affairs director for the City of Auburn and designed our survey around the information he provided us with. We used Qualtrics to distribute the survey and collect the results so that we could form conclusions and offer suggestions to David Dorton.