MAKE A PROMISE CAMPAIGN

ELEMENTS

Executive Summary, Introduction, Research, Client Analysis, Situation Analysis, Publics Analysis, Planning, Implementation, Logo, Slogan, Press Release, Social Media, E-Blast, Post Card, Justifications, Evaluation, Appendix

DESCRIPTION

In a public relations campaigns course, I worked with three of my peers to create a working campaign on behalf of Auburn University's Public Relations Advisory Council in the School of Communication and Journalism.

The PR Advisory Council set a goal to raise the necessary funds to establish an endowed scholarship for a deserving student who had recently been accepted into the PR program.

The theme for our campaign was "Make a PRomise." We encouraged alumni, parents and invested parties to make a commitment or "promise" to students by donating to the scholarship.